About Ian
Calm authority.
Client-first advocacy.
For more than fifteen years, Ian Gordon has worked at the intersection of automotive retail, financing, and high-stakes negotiation. He has sat on both sides of the desk — and he prefers yours.
Today, Ian operates as a private vehicle negotiation consultant for clients who value their time and refuse to be the most uninformed person in the room. His approach is measured, his correspondence is direct, and his loyalty is to one party only: the buyer who hired him.
Why I Do This
Buying a vehicle should not require a defense strategy.
Most clients come to me after a long, exhausting day at a dealership — or hours into an email thread with a finance manager who keeps moving the goalposts. I exist so that doesn't have to be your story. I protect clients from pressure tactics, padded fees, and the small print that quietly eats thousands of dollars.
15+
Years in automotive negotiation
100%
Loyalty to the client, never the dealer
Flat
Fees agreed up front. No commissions.
Step into the driver's seat
Ready to stop guessing and start negotiating from a position of strength?
Tell me about the vehicle. I'll handle the rest — pricing, fees, trade-in, financing terms.